🔴 TikTok's New Rewards Program

Hey, it’s Harry.

Welcome back to another week of the streaming and content journey.

Neuralink last week showed us how livestreaming can be used as a force for good. Plus TikTok has a new rewards program and I’m ranting about TikTok’s poor structure!

📰 In Today’s Edition

• 💰 TikTok’s new reward program

• 😡 Harry complains

• 🤔 Do you blame the algorithm too much?

• 🧠 Neuralink uses livestreaming for good

🔴 TikTok’s New Reward Program

TikTok is launching a new monetisation program called the Creator Rewards Program (CRP). After about two years, the Creativity Program is finally out of beta.

What is it?

Much like the previous program, you can get paid for views on TikTok videos that are over 60 seconds in length. This is clearly a deliberate threshold to prevent you from easily reuploading the same video to YouTube Shorts.

The requirements to join the program remain the same: 10K followers with a minimum of 100K views in the last 30 days.

What’s changed?

Apart from a small name change, it remains very similar to the beta version of the program. Your payout is a “formula” combining multiple criteria including how often your community watches adverts.

The key difference is that TikTok has added a reward criteria for “search value”. This implies that if your video topic is frequently searched you will be rewarded appropriately.

My Thoughts

Many creators including Birdo above are reporting lower payouts compared to the beta. Previously it was possible to get up to $2 per 1K views. I never thought this was sustainable. On YouTube, many long-form gaming videos struggle to reach that figure.

The RPM of 17 cents shown in Birdo’s X post above is closer to the typical YouTube Shorts RPMs of around 10 cents. However, we are still early into this program and TikTok likely has more advertisers than YouTube Shorts.

As ever, post your short form content across all major platforms. Aim for 61 to 70 seconds so you can easily cut it down for Facebook/Instagram Reels and YouTube Shorts.

🚀 NordVPN Exclusive Deal

The lovely folks at NordVPN have put my face on my affiliate page. Nord has an exclusive deal for you.

I use NordVPN to:

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😡 Rant Time

I’ve often highlighted TikTok’s poor organisation and obvious lack of employees. However, until now I haven’t collated a list of all these issues into one place. It’s rant time 😤.

In my new video, I tackle TikTok's organizational mess, from their atrocious support on Twitter/X to removing Live Studio's compatibility mode without warning. I provide tips for creators to protect their work by spreading it across other platforms and stress the urgent need for TikTok to improve its communication and staffing.

📜 Post Of The Week

Instead of blaming “the algorithm” think about one way you can improve every livestream or video.

🎬 Weekly Video

Did you know you can livestream on YouTube Shorts? Nutty reports 4x the viewership compared to his landscape YouTube stream. Video below.

Alternatively, do both at the same time.

🎯 Bullet Point News

• MrBeast is teaming up with Amazon Prime to create the biggest-ever game show with the largest cash prize in the history of game shows.

• Just One Block remains on sale at just $9.99. It’s an interactive TikTok LIVE Minecraft game sold with TimeCode. Get it here.

• Nintendo copyright striked a 7-year-old video on NoahJ’s YouTube channel containing modded Pokemon. Three strikes will delete your channel. If you have modded Pokemon content then remove it because they are getting petty.

• Neuralink livestreams with the first-ever human to receive the company’s brain implant. He has now made the world's first “telepathic” social media post.

• OBS has renewed its partnership with YouTube. The partnership aims to integrate modern technology solutions such as HDR with OBS.

👋 Thanks for reading!

Harry

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