🔴 Is Twitch In Trouble?

Hey, it’s Harry.

Welcome back to the streaming and content journey.

📰 In Today’s Edition

• 🟣 Twitch adpocalypse - What’s going on?

• 👀 Why you should watch back your streams

• 💰 Monetisation for Shorts streams

• 🎓 Lessons from a 10M sub channel

🟣 Twitch Under Fire

The Twitch “Adpocalypse” has slashed ad revenue for streamers. Recent advertiser pullouts, spurred by concerns over polarising content, have hit hard. Twitch’s quick fix—Content Classification Labels (CCLs)—is causing widespread demonetisation, but the real issue lies in outdated ad systems that can’t compete with platforms like YouTube or TikTok.

Twitch ads fail to deliver for advertisers. The platform ranks poorly in targeting, relevance, and brand safety, making it easy to cut from budgets. Agencies report years of underperformance, leaving little reason for brands to return until Twitch upgrades its approach.

Streamers are losing out while Twitch scrambles. Many creators report ad revenue drops of up to 50%. To recover, Twitch needs better ad tech and smarter content categorisation. Without major improvements, the platform risks losing creators and advertisers alike.

My take? Make sure you’re multistreaming. Here are my recent OBS and Streamlabs guides.

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👀 Watching Back Your Streams

Do you watch back your livestream VODs? Here are some reasons to do it

1. You can find good moments to repurpose as long-form videos or short-form clips.

2. You can analyse your on-stream behaviour. For example, how is your body language?

3. You can identify the moments when the chat was most active. Can you repeat these?

4. You can identify frequent donors and helpful community members, who may then become mods.

My sponsor Riverside also has a tool that can automatically create clips of your streams using AI. Use my affiliate link and code WGMOJO for a 15% discount or just try it for free!

📜 Everything Takes Time

Look at SypherPK’s subscriber count graph. The line looks flat for 6 years. But he kept posting content and now is on 10M subs.

Do not quit. Post your content. Keep learning. Give it time.

🎯 Bullet Point News

🤑 Monetisation for Shorts streams is starting to roll out to eligible US creators. Help article.

📱 Three-minute YouTube Shorts should now be showing on your channel Shorts shelf, subscription feeds, and Studio.

⚽ MrBeast and Ronaldo collab and announce Jimmy’s “biggest video” coming November 30.

🚀 Kai Cenat smashes through 500,000 monthly subs - a Twitch record. As of Sunday evening, he’s on 530,000!

🐦 Twitter/X adds the ability to rewind livestreams.

🚀 Live Success Academy

The Live Success Academy (LSA) is the home of my private community of livestreamers.

Our goal is simple: We’ll help you build a loyal community which means you earn more.

Join today and instantly unlock:

• 📆 Weekly calls with harry and the community. (I charge agencies $150 for this).

• 🎬 Private video content to help your growth.

• 📰 Daily posts packed with advice from Harry and the community.

• 🧠 Private community of like-minded livestreamers

• 🤑 Exclusive discounts including our biggest-ever TikFinity discount. ($30+ in savings).

• 🔑 Advice about stream keys, TikFinity and all broadcasting software. (Guaranteed reply).

👋 Thanks for reading!

Harry

Live Success Academy - Free Stream Key - YouTube - Discord

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