🔴 Is Twitch Dying?

Hey, it’s Harry.

Welcome back to another week of the streaming and content journey.

Twitch has certainly started 2024 with a bang. Both the good and the bad are covered today!

Plus TikFinity updates and a content strategy for you to consider.

📰 In Today’s Edition

• 🟣 Drama at Twitch. Should you be concerned?

• 🔔 TikFinity gets an upgrade

• 🎬 A content strategy to try while you are streaming

• 👾 5 Minecraft games for TikTok LIVE

🟣 Twitch Cuts 35% Of Staff

A few weeks back, Twitch cut over a third of its entire staffing roster. This amounted to over 500 people losing their jobs. So is Twitch in trouble? Let’s take a quick look.

Some Context

As CEO Dan Clancy admitted on stream, Twitch is not profitable. As an Amazon-owned company, they are now under pressure to reach profitability and be there for the “long term”. The result was the 500 job cuts alongside several layoff rounds last year.

In recent years Twitch has also been subject to complaints around their enforcement of rules. Most recently, there was some drama around streamers using black bars to imply nudity. On top of this, newer platforms like Kick have put pressure on Twitch by offering improved sub splits compared to Twitch’s 50%.

So Is Twitch In Trouble?

No.

The data does not support this. Data from Sullygnome suggests a 5% drop in hours watched when comparing 2023 with 2022. However, that is still a whopping 21.4 BILLION hours of content watched on Twitch.

Amazon simply wouldn’t want that number of hours spent on a platform they do not own. As said earlier, Amazon does want profitability. Unfortunately, there is a good chance that this means Twitch Prime subs will disappear. "It's important for us to make sure Prime still exists in some way," said Dan Clancy. Not exactly convincing.

My Thoughts

It’s a valid concern to worry about the platform you’re streaming on. Luckily there’s an easy solution and long-term readers will know what I am about to say!

Multistreaming eliminates this doubt. Simply go live on multiple streaming platforms and you get more ways to monetise, more potential reach and you don’t have to be concerned about a single platform disappearing. Here’s one of my YouTube guides.

As a final thought, I really think Twitch CEO Dan Clancy is a breath of fresh air for Twitch. When compared to Emmett Shear, the previous boss, the level of transparency is night and day. Emmett would not have dared to go live on Twitch just minutes after cutting a third of his staff.

🔔 TikFinity Adds Subscriber Emotes and Team Member Features

This week, TikFinity added additional features around subscriber emotes and the team member system.

For example, on the Sound Alerts page, you can now play a sound when a viewer types a specific subscriber emote. You can also do this via the Actions & Events page to get even more complex.

The TTS Chat pages gets a buff too. You can configure how many top gifters can use text-to-speech as well as now allowing access to team members of a specified level. A few weeks ago Zerody (the owner) also added numerous fun TTS voices including Ghostface!

Plus, I have just released my 2024 TikFinity guide which you can check out below. Use TikFinity to get more engagement in your livestreams. The guide includes TTS, Sound Alerts and sub, follow, gift and like alerts.

🎬 Weekly Video

Here’s a summary of all the TikTok LIVE Minecraft plugins I’ve found.

This includes Just One Block which I am releasing in association with TimeCode. Code HARRY will give you 33% off!

🤔 Post Of The Week

Are you making good use of your livestreaming time?

Instead of clip dumping, record high-quality content during your stream and then release one banger video every week.

🎯 Bullet Point News

• TwitchCon will be hosted by San Diego for NA and Rotterdam in the Netherlands for EU for the foreseeable future.

• TikTok is recruiting US creators with over 50K followers to their Creator Growth Program.

• MrBeast posts a video on X to test the ad revenue and also reveals he gained over 19 billion views in 2023.

• Twitch is concerned about streamers abusing the drops feature and has issued clarification which prevents streaming of VODs and AFK abuse.

• Twitch also announced improvements to the Partner Plus system including lower thresholds for 70/30 splits and a new 60/40 tier.

• TikTok LIVE is testing tiered subscription levels, allowing multiple prices for your subs to pick from. Do you have access? I do not yet.

• Creator Wizard is a newsletter that teaches you how to make more money from sponsorships. Sign up free here.

👋 Thanks for reading!

Harry

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